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Category Archives: Marketing
February 23rd, 2010
Since it’s an outdoor venue, I won’t be using a PowerPoint or a handout for tonight’s talk with the Oahu Wedding Association (OWA). It will be a true test of my ability to cover new media for small businesses in … Continue reading →
Posted in Events, General Public Relations, Marketing, New Media, Online Reputation Management, Speaking Engagements
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Tagged Hastings & Pleadwell, Oahu Wedding Association, small business marketing, social media, Social Media Club Hawaii, Yelp
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December 4th, 2009
Sean Priester’s official launch of the Soul Patrol lunch wagon is tonight on Maunakea in Chinatown. Formerly the executive chef at Top of Waikiki, Sean has started a socially conscious venture that serves up gourmet leftovers to the houseless. We … Continue reading →
Posted in Corporate Social Responsibility, Events, General Public Relations, Marketing
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Tagged black eyed chili, collard greens, cornbread, lunch wagon, pork, Sean Priester, Soul Patrol, Top of Waikiki
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November 25th, 2009
I almost didn’t make it to the first official meeting of the American Marketing Association’s Guam Chapter. I got a late start, and when you’re in Guam for a few days you start to become paralyzed by the idea of … Continue reading →
Posted in Events, General Public Relations, Leadership, Marketing, New Media, Speaking Engagements
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Tagged AMA Guam Chapter, Compact of Free Association, Guam, guam tweetbot, Jason Salas, KUAM, Marines, Mary Torre, twitternene
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October 29th, 2009
The City & County of Honolulu proves its commitment to recycling education again with the premiere of Opalavision at the Green Aloha Concert in Waikiki on Friday, October 23. Opalavision is a series of short episodes meant to educate and … Continue reading →
Posted in Events, General Public Relations, Green Communication, Marketing, Uncategorized
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Tagged ari dalbert, brandi taylor, channel 332, city & county of honolulu, cody gomes, darah dung, department of environmental services, green aloha concert, henry kapono, hokulani school, jonah hookano, local recycling show, mayor hannemann, mayor mufi hannemann, oceanic time warner cable, opala, opalavision, recycling, suzanne jones, tamara rapp, the green channel, worm composting, www.opala.org
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May 5th, 2009
You’ve got to hand it to Josh Levinson and his cohorts at Community Links Hawaii, self-described non-profit incubator, for a winning combination to engage that community. Community Links has launched a new series for leaders and volunteers of mission-driven groups: … Continue reading →
Posted in Employee Engagement, Events, General Public Relations, Marketing, Nonprofit Communication, Online Reputation Management, Speaking Engagements, Storytelling
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Tagged Barbra Pleadwell, Bill Dorman, broadcast TV, Community Links Hawaii, downtown @ HiSAM, Ed Kenney, First Tuesdays, free coffee, Free food, Hastings & Pleadwell, Jared Kuroiwa, Josh Levinson, KGMB, New Media, new media credibility, Nonprofit Communication
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April 15th, 2009
Our longtime client and LASIK pioneer, Tyrie Jenkins, M.D., will be talking with Honolulu’s hip, urban crowd at Aloha Tower’s “Night Market.” The topic: “GO NAKED.” This revives an early campaign highlighting the liberating feeling of being able to see without … Continue reading →
Posted in Events, General Public Relations, Green Communication, Marketing, Sponsorship
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Tagged Aloha Tower, eyes, Gen X, Gen Y, Go Naked, LASIK, M.D., Night Market, pathwaytovision.com, Tyrie Jenkins, Waterfront
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February 3rd, 2009
Small businesses looking to step up their profile in this challenged economic climate will find that marketing opportunities are quite affordable. This is especially the case when it comes to sponsorship packages. Malia Denis made contact with a longtime Pacific … Continue reading →
Posted in Brand or Be Branded, Events, General Public Relations, Human Resources, Marketing, Sponsorship
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Tagged Book of Lists, Kryske Training, Malia Denis, PBN, small business marketing, Sponsorship
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January 31st, 2009
Most reporters, newspapers, TV and radio stations have a Twitter account. Why would a media outlet use Twitter you may ask. KGMB9 thought it was time to explain. KGMB9 has used Twitter for the past nine months. According to a … Continue reading →
January 31st, 2009
The exploding popularity of free social networking sites is drawing online marketing dollars even in a down economy. This year MySpace celebrates its fifth anniversary with 130 million active monthly users worldwide. In the United States, MySpace is the most-viewed site on … Continue reading →
Posted in General Public Relations, Marketing, media relations, New Media, Online Reputation Management, Uncategorized
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Tagged communication, Hastings & Pleadwell, Hilo, Kona, media, New Media, PR and social networking sites, SNS, social networking sites
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January 27th, 2009
I recently completed a contract with a major online social networking site. Let’s call them, “MyFace.” MyFace, like all major players in Web 2.0, has diversified beyond a mere social networking tool to become a user’s hub for all their … Continue reading →
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