Category Archives: Sponsorship

Junior League of Honolulu: Community Asset, Wahine in Hawaii Business partner

Nine years ago I made an important decision. I became a member of the Junior League of Honolulu. Up until then that kind of “joining” wasn’t my style. I was in a head-down mode trying to get H&P off the … Continue reading

Posted in Employee Engagement, Events, General Public Relations, Nonprofit Communication, Speaking Engagements, Sponsorship, Uncategorized | Tagged , , , , | Leave a comment

CPB's Alex the Loyalty Officer retires

Central Pacific Bank has retired its fiercely loyal Sheltie, Alex, and I was taking the happy news to media that 2,800 of his plush toy images would go to Kapiolani Medical Center for Women and Children. I discovered just how … Continue reading

Posted in Events, General Public Relations, media relations, Sponsorship | Tagged , , , , , , , , , , , | Leave a comment

Women to Convene, Talk "Corporate Karma" @ Wahine in Hawaii Business, Tuesday, July 14, 2009

President Obama is calling for a renewed commitment to service in America. This summer, two high profile Honolulu women’s conferences merge and take on this issue as a community matter and a business strategy. On Tuesday, July 14, 2009, hundreds … Continue reading

Posted in Employee Engagement, Events, General Public Relations, Speaking Engagements, Sponsorship | Tagged , , , , , , , , , , , , , , , | Leave a comment

Go Naked: Night Market

Our longtime client and LASIK pioneer, Tyrie Jenkins, M.D., will be talking with Honolulu’s hip, urban crowd at Aloha Tower’s “Night Market.” The topic: “GO NAKED.” This┬árevives an early campaign highlighting the liberating feeling of being able to see without … Continue reading

Posted in Events, General Public Relations, Green Communication, Marketing, Sponsorship | Tagged , , , , , , , , , , | Leave a comment

Live from the Lawn with Dr. Jenkins

This past Friday’s Live from the Lawn performance at HiSAM, was pretty exceptional. We were prepared for slam poetry, jazzy blues and some nice weather. We got all that plus a surprise performance by Makana! In fact, he performed with … Continue reading

Posted in Events, General Public Relations, Sponsorship | Tagged , , , , , | Leave a comment

Small Business Steps Up for PBN’s Book of Lists

Small businesses looking to step up their profile in this challenged economic climate will find that marketing opportunities are quite affordable. This is especially the case when it comes to sponsorship packages. Malia Denis made contact with a longtime Pacific … Continue reading

Posted in Brand or Be Branded, Events, General Public Relations, Human Resources, Marketing, Sponsorship | Tagged , , , , , | Leave a comment

Size matters

Frequently, we are asked to evaluate sponsorship opportunities for clients. While it’s not the same as calculating the value of earned media column-inches or assessing the reach and frequency of ad flights, we’ve developed a set of guidelines to get … Continue reading

Posted in General Public Relations, Sponsorship | Leave a comment