Hastings & Pleadwell is launching a national campaign using social media—YouTube, Facebook, MySpace, and even Twitter to get out our client’s message. We’re excited about this cross-country outreach and we’d love to get your help!
Our client, National Cyber Security Alliance, advances public education year-round promoting cyber security as “our shared responsibility.” We’ve been tasked with getting this message out to college-age adults.
We got Hawai‘i filmmaker, Brett Wagner, to create a web video titled: Don’t be a Billy. “Billy” is a humorous take on a 1940s classroom etiquette film showing what not to do online. Would you check out the video and share it with your friends and networks, especially those connected to higher education (university and college campuses)? The link:
We’d also like to ask you to connect with us on Facebook, MySpace and Twitter. Hopefully you will learn how to increase your own cyber security in the process.
Thank you in advance for your help and sharing this with your online community. Hawai‘i has a great track record of boosting local talent through online voting, so we’re hoping for a boost from our home state as we attempt to reach every state in the nation with our cybersecurity message for young adults.
Social media links to support our campaign:
Twitter: http://twitter.com/DontbeBilly
Facebook: http://www.facebook.com/pages/National-Cyber-Security-Alliance/38764369217
YouTube: http://www.youtube.com/watch?v=nPR131wMKEo
MySpace: http://www.myspace.com/staysafeonline
What to do:
YouTube
http://www.youtube.com/watch?v=nPR131wMKEo
• View videos. Rate them using the 5-star rating system.
• Click “subscribe” and sign up to receive updates on new videos on StaySafeOnline1’s channel.
• Comment on videos.
• Add to your “favorites” by clicking “favorite” beneath the video screen.
• Share the video with others by sending the link in an email or posting it on Facebook, MySpace or Twitter.
Facebook
http://www.facebook.com/pages/National-Cyber-Security-Alliance/38764369217 or search “national cyber security alliance”
• Become a fan – navigate to NCSA’s fan page (http://www.facebook.com/pages/National-Cyber-Security-Alliance/38764369217) and click “become a fan”
• Respond to posts by clicking:
o “Like” – this gives a thumbs up to the post on NCSA’s page and appears on your own profile that you “like” the post.
o “Share” – by clicking on share, you can add the post to your own profile with a comment, which will be shared with your friends/networks.
o “Comment” – add your comment about the post to NCSA’s page.
MySpace
http://www.myspace.com/staysafeonline
• Become a friend – navigate to NCSA’s page.(http://www.myspace.com/staysafeonline) and click “add to friends”
• Add a comment – click on link on right-hand side of the page.
Twitter
http://twitter.com/DontbeBilly
• Follow @DontbeBilly – Click the links to our Twitter accounts and choose “follow.”
• RT (retweet) our posts and others who are tweeting about NCSAM or related topics.
• Tweet about CyberSecurity issues and use hashtags: #NCSAM, #Cybersecurity #cybertips.
• Note – with Twitter, it’s almost like radio in that tweeting the same tweet multiple times and at different times of the day is fine. It helps reach some twitterers who may not be “listening” at the time we are tweeting.
Have fun! Thank you for your help.
Barbara Hastings
Barbra Pleadwell
